Smart Shelf Tag
Information and Implementation

Smart Shelf Tags turn retail shoppers into retail buyers by providing them with the information they need purchase the items you sell.

Smart Shelf Tags are retail shelf tags augmented with ELi QR Codes that display rich and exciting content (such as videos, PDFs, web content, and images) to engage and educate shoppers to increase sales and build shopper trust and loyalty.  

By providing shoppers with enhanced digital product information such as: attributes, allergens, images, certifications, claims, values-based brand and product information, and more, Smart Shelf Tags support product transparency, shopper safety, and retailer integrity.  

Smart Shelf Tags are based on QR code technology and can be read natively by most smartphones without requiring an app.  

Smart Shelf Tags help shoppers make better, more informed in-store purchase decisions!

Smart Shelf Tags increase in-store sales by engaging and educating your shoppers (and your in-store staff).

The natural product industry is built on shopper education.  Studies show over and over that shoppers are willing to spend more to purchase better products.  Smart Shelf Tags help retailers and their brands activate shoppers by providing them the information they need to purchase without needing to search for that information online.

  • Smart Shelf Tags turn shoppers into buyers - through education and engagement
  • Smart Shelf Tags reduce online purchase diversion - by eliminating the need for shoppers to search for product information online
  • Smart Shelf Tags develop in-aisle expers - by making great product information available in a snap
  • Smart Shelf Tags distinguish your store and show your shoppers you are committed to their health and well-being

Yes.  They are free for OrderDog retailers!

OrderDog has fully integrated Smart Shelf Tags into  their point-of-sale and stand-alone ordering systems and OrderDog is covering the cost for their retailers.  

Smart Shelf Tags can now be printed directly from your management console.

Absolutely not!  While you can (and some retailers opt to), you do not need to expend the labor to retag your store.

You can update your existing shelf tags to Smart Shelf Tags through attrition.  So, when you print shelf tags going forward (i.e. price changes, new items, Etc.) they will print as Smart Shelf Tags.  Over time, your old shelf tags will transition to new Smart Shelf Tags and you will not incur any additional labor!

No, there are no hidden costs!  Here's averything you need to know:

(1) OrderDog is covering the Smart Shelf Tag implementation and annual service fees for their retailer partners.

(2) You will need to order different shelf tag paper stock to accomodate the additinal content (the ELi QR Code) that will be added to your shelf tags.  Don't worry, we have it in stock.

(3) You will need to order a Smart Shelf Tag in-store merchandising kit for each of your stores to make sure your shoppers are aware of this exciting program.  These kits are very inexpensive and contain posters, floor decals, and aisle violators. If you would prefer to create your own, you are welcome to, but this is an important element of a successful program.

 

In-store signage is critical to a succesful launch of the Smart Shelf Tag program in your store(s).

Displaying Smart Shelf Tags is an excellent way to show your shoppers you care about them and their health while increasing sales through education and transparency!  

But if your shoppers don't know the QR codes on your shelf tags are for them, they may not scan them with their phone.

Don't worry, we've solved that.

We offer, pre-designed, in-store signage to make sure your shoppers know you're looking out for them.  Including:

  • Non-slip floor stickers
  • Aisle violators
  • Blade signs
  • Entrance posters
  • Pull up banners
  • Window signs

 

 

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